THINK Lab Africa

RoleContent & Growth Manager

DurationJul–Oct 2026

PlatformsInstagram, TikTok, LinkedIn, WhatsApp

FocusExcel education

The brief

Build visibility for an Excel education brand from scratch with videos that teach Microsoft Excel and are fun enough to share.

What I did

01Ran THINK Excel content on the founder's personal account first, then moved it to a dedicated THINK Lab Africa page and wrote its bio.
02Made every video teach one practical Excel skill, from formulas that break to shortcuts people skip.
03Built the weekly mix: a Monday teaching video, then gesture-only POV videos on Wednesday and Friday that took minutes to film.
04Wrote LinkedIn thought-leadership pieces with a different angle from each week's video.
05Set up and ran the WhatsApp community: weekly THINK Thursday challenges plus social days to keep members talking.

Results

2.8KTikTok post views in five weeks on a brand-new account

99.3%of TikTok views from the For You feed

1,373Instagram views since launch, 145 interactions

3,505Instagram views in month one on the founder's account

The bio

We teach Excel the way it should be taught: understand it, don't memorize it.Written for the new THINK Lab Africa page.

From the dashboards

THINK Lab Africa on Instagram