LB & Mediccy Pharmacy

RoleDigital Marketing Officer

DurationFeb–May 2026

PlatformsInstagram, TikTok, LinkedIn, Facebook

LocationLagos, Nigeria

The brief

Two retail pharmacy brands, one marketer. Grow both audiences and turn social attention into real orders, without ever talking down other pharmacies.

What I did

01Built a six-pillar content calendar and ran it in rotating cycles: Monday carousel, TikTok and LinkedIn post, Wednesday reel, Friday flyer and TikTok.
02Wrote every script for the on-camera pharmacists, grounded in Nigerian health habits: the “I'll manage” mindset, agbo versus medication, men's health stigma.
03Launched both brands on LinkedIn from zero with weekly thought-leadership posts.
04Produced a nine-post partner series featuring eight health partners, including Leadway HMO and Wella Health.
05Sent weekly and cumulative performance reports to the Executive Director, including sales by channel and branch.

Results

₦1.42Msales tracked, including a ₦72K repeat order from proactive outreach

+180%Mediccy TikTok followers (10 to 28)

+54%LB TikTok followers (39 to 60)

0 → 31LinkedIn followers across both brands from launch

Platform	Start (Feb)	End (May)	Change
LB Instagram	107	114	+7
LB TikTok	39	60	+21
LB LinkedIn	0	19	+19
Mediccy Instagram	243	261	+18
Mediccy TikTok	10	28	+18
Mediccy LinkedIn	0	12	+12