Care Ville Foundation

The brief

A five-year-old NGO wanted to stop posting only outreach photos and start sounding like a leader in Nigeria's non-profit space.

What I did

• 01Built the content pillars from the rebrand brief: founder reflections, lessons learned, vision and NGO ecosystem guidance.
• 02Wrote word-for-word video scripts for the founder, then edited and posted the footage.
• 03Designed a fast three-slide carousel system (cover, body, end) in Figma.
• 04Ran video three times a week across Instagram, TikTok and LinkedIn, with a written companion piece on LinkedIn.
• 05Delivered monthly reports on followers, views and engagement.

Top post

“We thought good intentions were enough to run an NGO”A founder reflection on hard lessons. It set the tone for the rebrand and outperformed every activity post.