@import url("https://db.onlinewebfonts.com/c/95cecf452d3208890088a5b4c19c7ecf?family=Helvetica+Neue+ME");

:root{
  --cream:#efeee9;
  --ink:#0e0e0e;
  --panel:#141414;
  --muted:rgba(239,238,233,.55);
  --line:rgba(239,238,233,.18);
  --ease-out:cubic-bezier(0.22,1,0.36,1);
  --ease-io:cubic-bezier(0.76,0,0.24,1);
  --gutter:24px;
}
@media (min-width:640px){:root{--gutter:40px}}

*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%}
body{background:var(--ink);color:var(--cream);font-family:"Helvetica Neue ME",Helvetica,Arial,sans-serif;-webkit-font-smoothing:antialiased;line-height:1.5}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
.hov{transition:opacity .3s}
.hov:hover{opacity:.6}

/* ---------- animations ---------- */
@keyframes fadeIn{from{opacity:0}to{opacity:1}}
@keyframes riseIn{from{opacity:0;transform:translateY(4vh) scale(1.03)}to{opacity:1;transform:none}}
@keyframes fadeUp{from{opacity:0;transform:translateY(28px)}to{opacity:1;transform:none}}
@keyframes line{from{transform:scaleX(0)}to{transform:scaleX(1)}}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.anim-fade-in{animation:fadeIn 1.2s ease-out both}
.anim-rise-in{animation:riseIn 1.4s var(--ease-out) both;animation-delay:300ms}
.anim-fade-up{animation:fadeUp .9s var(--ease-out) both}
.anim-line{transform-origin:left;animation:line 1.1s var(--ease-io) both;animation-delay:1200ms}
.marquee{animation:marquee 30s linear infinite}

/* ---------- header ---------- */
.header{position:absolute;inset:0 0 auto 0;z-index:30;display:flex;justify-content:space-between;align-items:flex-start;padding:24px var(--gutter) 0}
@media(min-width:640px){.header{padding-top:32px}}
.brand{font-size:18px;letter-spacing:.025em}
.header-right{display:none;gap:64px;align-items:flex-start;font-size:14px}
@media(min-width:640px){.header-right{display:flex}}
@media(min-width:1024px){.header-right{gap:96px}}
.stack{display:flex;flex-direction:column;gap:2px}

/* hamburger */
.burger{position:relative;z-index:50;width:40px;height:40px;display:flex;align-items:center;justify-content:center;background:none;border:0;cursor:pointer}
@media(min-width:640px){.burger{display:none}}
.burger span{position:absolute;left:8px;width:24px;height:1.5px;background:var(--cream);transition:transform .5s var(--ease-io),opacity .3s}
.burger span:nth-child(1){top:12px}.burger span:nth-child(2){top:19px}.burger span:nth-child(3){top:26px}
.open .burger span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.open .burger span:nth-child(2){opacity:0}
.open .burger span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}

/* drawer */
.backdrop{position:fixed;inset:0;z-index:40;background:rgba(0,0,0,.4);backdrop-filter:blur(4px);opacity:0;pointer-events:none;transition:opacity .5s}
.drawer{position:fixed;top:0;right:0;bottom:0;z-index:40;width:80%;max-width:384px;background:var(--panel);padding:40px 32px;transform:translateX(100%);transition:transform .6s var(--ease-io)}
.open .backdrop{opacity:1;pointer-events:auto}
.open .drawer{transform:none}
@media(min-width:640px){.backdrop,.drawer{display:none}}
.d-label{font-size:11px;text-transform:uppercase;letter-spacing:.2em;color:var(--muted);margin:56px 0 16px}
.d-label:first-of-type{margin-top:48px}
.d-big a{display:block;font-size:36px;line-height:1.15}
.d-small{display:flex;flex-wrap:wrap;gap:8px 20px;font-size:14px}
.d-item{opacity:0;transform:translateY(24px);transition:opacity .6s var(--ease-out),transform .6s var(--ease-out)}
.open .d-item{opacity:1;transform:none}

/* ---------- hero ---------- */
.hero{position:relative;height:100dvh;width:100%;overflow:hidden;background:var(--ink)}
.hero-bg{position:absolute;inset:0;background:radial-gradient(ellipse 70% 60% at 50% 55%,#3a3833 0%,#1c1b19 55%,#0e0e0e 100%)}
.hero-shade{position:absolute;left:0;right:0;bottom:0;height:34vh;z-index:25;pointer-events:none;background:linear-gradient(to top,rgba(14,14,14,.85),rgba(14,14,14,0))}
.hero-cut{position:absolute;z-index:20;pointer-events:none;left:50%;bottom:0;transform-origin:bottom center;height:min(72dvh,112vw);width:auto;max-width:none;translate:-50% 0}
@media(min-width:640px){.hero-cut{height:88dvh}}
.marquee-wrap{position:absolute;left:0;right:0;top:20vh;z-index:10;overflow:hidden}
@media(min-width:640px){.marquee-wrap{top:14vh}}
.marquee{display:flex;width:max-content;white-space:nowrap;font-size:16vh;line-height:1}
@media(min-width:640px){.marquee{font-size:26vh}}
.marquee span{padding-right:6vw}
.rule{position:absolute;left:var(--gutter);right:var(--gutter);bottom:5.5rem;z-index:26;height:2px;background:var(--cream)}
@media(min-width:640px){.rule{bottom:7rem}}
.hero-foot{position:absolute;left:0;right:0;bottom:0;z-index:30;display:flex;justify-content:space-between;align-items:flex-end;padding:0 var(--gutter) 20px;font-size:12px;line-height:1.65}
@media(min-width:640px){.hero-foot{z-index:30;padding-bottom:32px;font-size:14px}}
.hero-foot .r{text-align:right}

/* ---------- content sections ---------- */
.section{padding:120px var(--gutter);border-top:1px solid var(--line)}
@media(max-width:639px){.section{padding:80px var(--gutter)}}
.eyebrow{font-size:11px;text-transform:uppercase;letter-spacing:.2em;color:var(--muted);margin-bottom:32px}
.grid{display:grid;gap:32px}
@media(min-width:900px){.grid{grid-template-columns:1fr 2fr;gap:64px}}
.lede{font-size:clamp(26px,3.4vw,48px);line-height:1.15;letter-spacing:-.01em;max-width:22ch}
.lede-wide{max-width:28ch}
.body{font-size:17px;color:rgba(239,238,233,.8);max-width:58ch}
.body p+p{margin-top:16px}

/* stats */
.stats{display:grid;grid-template-columns:1fr 1fr;border-top:1px solid var(--line)}
@media(min-width:900px){.stats{grid-template-columns:repeat(4,1fr)}}
.stat{padding:28px 0 28px;border-bottom:1px solid var(--line)}
.stat:nth-child(odd){padding-right:16px}
@media(min-width:900px){.stat{padding-right:24px}}
.stat b{display:block;font-weight:400;font-size:clamp(36px,5vw,64px);line-height:1;letter-spacing:-.02em}
.stat small{display:block;margin-top:12px;font-size:13px;color:var(--muted);max-width:24ch}

/* work list */
.work-row{display:grid;grid-template-columns:40px 1fr;gap:8px 16px;padding:32px 0;border-top:1px solid var(--line);align-items:baseline;transition:opacity .3s}
.work-list:hover .work-row{opacity:.4}
.work-list .work-row:hover{opacity:1}
.work-row:last-child{border-bottom:1px solid var(--line)}
@media(min-width:900px){.work-row{grid-template-columns:64px 1.4fr 1fr 140px}}
.work-row .n{font-size:13px;color:var(--muted)}
.work-row h3{font-weight:400;font-size:clamp(28px,4vw,56px);line-height:1.05;letter-spacing:-.015em}
.work-row .meta{font-size:14px;color:var(--muted);grid-column:2}
@media(min-width:900px){.work-row .meta{grid-column:auto}}
.work-row .go{font-size:14px;grid-column:2}
@media(min-width:900px){.work-row .go{grid-column:auto;text-align:right}}

/* also list */
.also{display:grid;gap:0}
.also-row{display:grid;grid-template-columns:1fr;gap:4px;padding:22px 0;border-top:1px solid var(--line)}
@media(min-width:900px){.also-row{grid-template-columns:1fr 1.6fr 120px}}
.also-row:last-child{border-bottom:1px solid var(--line)}
.also-row .t{font-size:20px}
.also-row .d{font-size:15px;color:rgba(239,238,233,.7)}
.also-row .y{font-size:13px;color:var(--muted)}
@media(min-width:900px){.also-row .y{text-align:right}}

/* contact */
.contact-big{display:inline-block;font-size:clamp(34px,7vw,104px);line-height:1;letter-spacing:-.02em;border-bottom:2px solid var(--cream);padding-bottom:8px}
.footer{display:flex;flex-wrap:wrap;justify-content:space-between;gap:16px;padding:32px var(--gutter);border-top:1px solid var(--line);font-size:13px;color:var(--muted)}
.footer .links{display:flex;gap:24px}

/* ---------- case study ---------- */
.cs-top{position:relative;padding:160px var(--gutter) 64px}
.cs-top .header{position:absolute}
.cs-title{font-size:clamp(48px,10vw,160px);line-height:.95;letter-spacing:-.03em}
.cs-meta{display:grid;grid-template-columns:1fr 1fr;gap:24px;margin-top:56px;padding-top:24px;border-top:2px solid var(--cream);font-size:14px}
@media(min-width:900px){.cs-meta{grid-template-columns:repeat(4,1fr)}}
.cs-meta span{display:block;font-size:11px;text-transform:uppercase;letter-spacing:.2em;color:var(--muted);margin-bottom:6px}
.did{list-style:none;border-top:1px solid var(--line)}
.did li{padding:18px 0;border-bottom:1px solid var(--line);font-size:17px;color:rgba(239,238,233,.85);display:grid;grid-template-columns:40px 1fr}
.did li i{font-style:normal;font-size:13px;color:var(--muted);padding-top:3px}
.table{width:100%;border-collapse:collapse;font-size:15px}
.table th{font-weight:400;text-align:left;font-size:11px;text-transform:uppercase;letter-spacing:.2em;color:var(--muted);padding:0 12px 14px 0}
.table td{padding:16px 12px 16px 0;border-top:1px solid var(--line)}
.table td:not(:first-child),.table th:not(:first-child){text-align:right}
.table .up{color:var(--cream)}
.table-wrap{overflow-x:auto}
.shots{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
@media(min-width:900px){.shots{grid-template-columns:repeat(4,1fr);gap:24px}}
.shots figure img{width:100%;border-radius:2px;border:1px solid var(--line)}
.shots figcaption{font-size:12px;color:var(--muted);margin-top:10px;line-height:1.4}
.quote{font-size:clamp(24px,3vw,40px);line-height:1.2;max-width:26ch}
.quote small{display:block;margin-top:16px;font-size:14px;color:var(--muted)}
.next{display:block;padding:96px var(--gutter);border-top:1px solid var(--line)}
.next .eyebrow{margin-bottom:16px}
.next b{font-weight:400;font-size:clamp(40px,8vw,120px);line-height:1;letter-spacing:-.03em}
.reveal{opacity:0;transform:translateY(28px);transition:opacity .9s var(--ease-out),transform .9s var(--ease-out)}
.reveal.in{opacity:1;transform:none}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;animation-delay:0ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important;transition-delay:0ms!important}
  .marquee{animation:none}
  .reveal{opacity:1;transform:none}
}

/* whatsapp */
.wa{position:fixed;right:20px;bottom:20px;z-index:35;width:56px;height:56px;border-radius:50%;background:var(--cream);color:var(--ink);display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.35);animation:fadeUp .9s var(--ease-out) both;animation-delay:1700ms;transition:transform .3s var(--ease-out)}
.wa:hover{transform:scale(1.06)}
.wa:focus-visible{outline:2px solid var(--cream);outline-offset:3px}
@media(min-width:640px){.wa{right:32px;bottom:32px}}
.open .wa{opacity:0;pointer-events:none}
.hero-foot .r{margin-right:72px}@media(min-width:640px){.hero-foot .r{margin-right:80px}}

/* scroll cue */
.scroll-cue{position:absolute;left:50%;bottom:calc(5.5rem + 16px);z-index:31;display:flex;flex-direction:column;align-items:center;gap:10px;font-size:11px;text-transform:uppercase;letter-spacing:.2em;translate:-50% 0}
@media(min-width:640px){.scroll-cue{bottom:32px}}
.sc-track{position:relative;width:1px;height:40px;background:rgba(239,238,233,.25);overflow:hidden}
.sc-dot{position:absolute;left:0;top:0;width:1px;height:14px;background:var(--cream);animation:scrollDot 1.8s var(--ease-io) infinite}
@keyframes scrollDot{0%{transform:translateY(-14px)}70%,100%{transform:translateY(40px)}}
.scroll-cue:hover .sc-label{opacity:.6}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.sc-dot{animation:none;transform:translateY(13px)}}

/* videos */
.reels{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
@media(min-width:900px){.reels{grid-template-columns:repeat(4,1fr);gap:24px}}
.reel{position:relative;cursor:pointer}
.reel-media{position:relative;aspect-ratio:9/16;overflow:hidden;background:#1c1b19;border-radius:2px}
.reel video{width:100%;height:100%;object-fit:cover;display:block}
.reel-btn{position:absolute;left:12px;bottom:12px;width:44px;height:44px;border-radius:50%;border:1px solid rgba(239,238,233,.6);background:rgba(14,14,14,.35);backdrop-filter:blur(6px);color:var(--cream);display:flex;align-items:center;justify-content:center;transition:opacity .3s,transform .3s var(--ease-out);pointer-events:none}
.reel.playing .reel-btn{opacity:0;transform:scale(.9)}
.reel.playing:hover .reel-btn{opacity:1;transform:none}
.reel-btn .i-pause{display:none}
.reel.playing .reel-btn .i-play{display:none}
.reel.playing .reel-btn .i-pause{display:block}
.reel-cap{display:flex;justify-content:space-between;gap:12px;margin-top:12px;font-size:14px}
.reel-cap span:last-child{color:var(--muted)}
.reel:focus-visible{outline:2px solid var(--cream);outline-offset:4px}
@media(max-width:639px){.hero-cut{translate:-45% 0}}
.credit a{text-decoration:underline;text-underline-offset:3px;color:var(--cream)}